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Marketing Marathon 2010 – the annual Management summit held on 27^th February, 2010 at Vivekananda Education Society’s Institute of Management Studies and Research. Entered its 11^th year, with the theme of Marketing Marathon, i.e. to learn about changing Marketing Strategies in today’s scenario.

The event started with an awe-inspiring speaker, Mr. Jagdeep Kapoor, Chairman & Managing Director of Samsika Marketing Consultants P. Ltd. He enlightened us with the “Branding Strategies in India”. The other prominent speakers were, Prof. Dr. Cheema – Sr. Prof Marketing from G.N. Khalsa College and he talked about Rural Marketing and its increasing scope.

Ms. Veena Gidwani, CEO – Madison Public Relations, told us about the “Power of PR” through some interesting PR campaigns. This was followed by Mr. Rakesh Agarwal of JSW who stressed on the importance of Steel marketing and how integral it is to differentiate one from the others. The event also had Mr. T K Cherian, Global SME Head; TCS speak on IT Marketing his energetic style of speech giving was exceptionally well received by the audience.

One of the liveliest and the interactive speakers we had was RJ Neil from Red FM (93.5), as he spoke about “Power of Radio Advertising” and infotainment that is unique to the world of FM stations.

Post lunch some of the other speakers were Mr. Abhinav Kakade, Sr. Director (NPD & International), Neoacceal who recommended the youth to think of path-breaking creative solutions to problems, he was followed by Mr. Supratim Chaterjee (Media Marketing), who has been associated with some of the big media brands such as The Mumbai Mirror and Big TV and lastly Mr. Puneet Bhatnagar; The Creativity Mission Co-founder and NLP Trainer who ended the day by encouraging the students to think “Out of the Box”.

In a nutshell, Congruence 2010 focused on enabling academic and industry interface. With this purpose in mind, Congruence sparked panel discussions, debates and student interaction. Marketing Marathon was successful to bring together management students, academicians and industry professionals with a view to enrich them both.

Mumbai, February 15, 2010: Vivekanand Education Society’s Institute of Management Studies and Research will hold Congruence ’10; its annual Management event on 27^th February 2010. This year, Congruence will focus on Marketing in changing times and the event is envisioned to be a Marathon of Marketing.

Renowned Marketing professionals from accorss industries will share their years of invaluable knowledge with the Management students from Mumbai and nearby areas. They will speak on the current developments and trends in the field of Marketing and how these trends will influence the future.

The topics range from Branding to IT Marketing and from Rural Marketing to Public Relations. Some of the noted speakers include names such as Brand Guru Jagdeep Kapoor, Chairman, Samsika Marketing Consultants Pvt. Ltd., Abhinav Kakade, Sr. Director (NPD & International), Neoacceal, Rajesh Agrawal , Head-Steel trading, Cargill, T K Cherian , Global SME Head, TCS and Veena Gidwani , CEO, Madison Public Relations.

Congruence; now in its 11th year has always focused on enabling academic and industry interface. With this purpose in mind, Congruence sparks panel discussions, debates and student interaction. Marketing Marathon 2010 will similarly bring together management students, academicians and industry professionals with a view to enrich them both.

Time:  8.30am to 7.30 pm

Venue: Vivekanand Education Society’s Institute of Management Studies and Research 495/497, Collector’s Colony, Wadivali Village, Chembur Mumbai 400074.

To register please contact:

Mosam Shah – 9820707099                  Rahul Khemani – 9595100094.

mosam_s@yahoo.co.in  rahullkhemani@gmail.com

About Vivekanand Education Society’s Institute of Management Studies and Research

Accredited by NBA,

Recognized By AICTE, New Delhi,

Affiliated to University of Mumbai

Certified By BV for ISO 9001:2008

Grade ‘A’ awarded By DTE, Govt. of Maharashtra

Late Shri Hashu Advani, an intellectual educationist who believed in inculcating high moral values in the younger generation, established Vivekanand Education Society (VES) in 1964. With 22 well-established institutions in its fold, it provides a gamut of academic programmes from pre-primary to the professional level.

With a mission to provide excellence in professional management education, Institute of Management Studies and Research was established in 1994. Approved by AICTE, it offers a two-year full-time postgraduate course leading to the MMS (Master of Management Studies) degree of the University of Mumbai.